In this article you will get to have a better understanding of why people buy expensive items or luxury brands or as the Germans call it Luxus-Marken, despite having cheaper options. This idea may not have popped in your head before but by knowing so, you will be able to make a better purchasing decision.
Researchers have done a lot of studies in order to solve this question. A study made by a French philosopher who goes by the name Pierre Bourdieu showed that purchasing Luxus-Marken is a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. Find out more about it in this website.
They possess meanings to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you purchase a luxury item as a gift for your loved one.
Many believe that luxury items have a longer lifespan than cheaper items. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. For example, you may opt to purchase a bag sold cheaply than from a luxury brand but you will be more ensured that the bag from the luxury brand is more durable.
Luxury brands also tend to be more eye-catching. Fashion conscious individuals are able to make a more distinctive persona wearing luxury brands. You will not have to look out for people wearing the same items and avoid them.
Another study from researchers Hudders and Pandelaere showed that women tend to purchase luxury brands to boost their self-esteem and status. It even claimed that women do it to prevent their man from being stolen. For more information about it go here!
Luxury brands serve as our accomplishments. They serve as a trophy to those numerous hours of work we do. Majority of us are able to do this because luxury brands are made more accessible on the internet. Provided that you have the right amount of money, you are able to treat yourself to that luxurious item youve been eyeing for months already.
You will not be in risk of purchasing a fake that may harm you. One example are cosmetic items. You will be ensured that it was made from non-hazardous chemicals or materials. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands will not offer this convenience.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. Studies showed that Germans and Italians purchase luxury brands to put an emphasis on quality standards over prestige. While Americans claim it to be a self-fulfillment.